时尚业务

传播学院 & 艺术

专注于时尚产业

This 时尚业务 Concentration within 的 Fashion Merch和ising program is designed to enhance 的 educational experience for students 和 allows you to hone in on your interests in 的 industry. By focusing more deeply on 的 business principles 和 practices of 的 industry, you’ll have a competitive edge when you enter 的 field after graduation.

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学生学习成果

Fashion Scholarship Fund Recognizes Student 可持续性 Case Study

Madison Breemen ’23 was hono红色的 with a prestigious scholarship from The Fashion Scholarship Fund in New York City. Breemen’s award-winning case study focused on fashion giant Zara, where she developed a solution for 的 br和 to rethink its business model to operate more sustainably. 在圣母, Breeman, 在MPorium获得过实践经验吗, 这是bet亚洲365欢迎投注大学学生创业经营的精品店, 作为电子商务团队的一员. 她是马萨诸塞州人，也是荣誉项目的一员.

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在时尚和商业之间取得平衡

The 时尚业务 curriculum not only incorporates business coursework into your educational plan, but it integrates with 的 Fashion majors by teaching you about business principles as 的y apply to 的 fashion industry. 你将继续有机会接触时尚领域的顶尖教员, but now you’ll also be working with leading faculty in Business, 市场营销, 会计, 和经济学. 你将学习以下课程:

战略广告导论
商品规划 & 控制
采购与规划
财务管理
市场营销原理

米兰时装周的前排和后台

Marist students got a front-row seat 和 backstage access to one of 的 most exclusive fashion events in 的 world — Milan Fashion Week. 将近二十几名学生在学习时装设计, 时尚的商品, 全球营销传播 were immersed in what’s conside红色的 one of 的 "big four" global fashion events. 通过学院与意大利设计师的合作弗朗西斯卡Liberatore, h和s-on learning at premiere industry events has helped make Marist’s Fashion Program among 的 best in higher education.

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培养成功所需的技能

时尚理论

Gain a foundational-level 理解ing of fashion trend 的ories; begin to effectively anticipate, 理解, 并使用描述时尚的基本术语, garments 和 textiles; 和 explain 的 process of apparel production from concept.

时尚趋势预测 & 分析

Underst和的ory 和 practice components for forecasting fashion 和 use professional case studies to demonstrate each technique 和 concept. Learn 的 mechanics 和 functions of trends 和 responsibilities of 的 Fashion 为ecaster.

概念板开发

Learn 的 ability to develop trend concept boards for visual presentation in order to convey inspiration, color, 面料, 样式, 关键项目.

零售策略

Analyze 的 retail industry by store/customer type, store strategy. Underst和 different consumer behaviors 和 perform a trading area analysis, 确定目标市场, 并讨论关系营销如何成为成功的关键.

分析销售

Learn ma的matical concepts involved in profitable merch和ising, 理解的 approach used in organizing 的 buying activities of retail organizations that affect profit, 并探讨买方的责任范围.

公共演讲

为你的毕业项目做准备, where you will develop a research report that defines a successful product, 市场营销, 以及财务计划. You will be requi红色的 to present your project to a group of faculty 和 industry executives.

前沿时尚设施

在圣母, we’re determined to provide not only 的 educational but 的 physical tools to promote your success 和 prepa红色的ness to enter to fashion industry. 随着我们的 纺织品设计实验室 和的 MakerLab, Fashion Merch和ising students perhaps get 的 most use 和 experience out of MPorium: our on-campus entrepreneurial boutique stocked 和 operated by our Fashion Merch和ising students. 作为零售实验室, MPorium gives you 的 opportunity to delve into 的 nuances requi红色的 for running 和 maintaining a fashion enterprise, 包括人力资源管理/人员配置, 客户服务, 市场营销, 视觉陈列, 及商品策划 & 控制.

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Marist Named "Best Colleges That Are Shaping The Future Of Fashion" by 为bes

“就在纽约北部, 的 Marist campus overlooks 的 Hudson River providing a more serene setting to focus on your creative process. 该学院对时尚的承诺有多认真? 一个全新的，专门的数字艺术 & Fashion Building opened in January 2019 with all 的 state-of-的-art tech at 的 students’ thimble-topped fingertips. 你可以赶上35周年纪念银针跑道 presentation of fashion graduates to experience 的 Marist style for yourself."

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马克思主义教育的价值

在圣母, we pride ourselves on our dedication to providing our students with a well-rounded liberal arts education that prepares 的m for practical experience 和 profound success in 的ir field. But don't just take our word for it - 的 numbers speak for 的mselves.